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How to Plan and Execute Strategy: 24 Steps to Implement Any Corporate Strategy Successfully (The McGraw-Hill Professional Education Series)24步策略书籍详细信息

  • ISBN:9780071456043
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2005-05
  • 页数:48
  • 价格:52.50
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:16开
  • 语言:未知
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内容简介:

How to Plan and Execute Strategy walks professionals through 24 essential steps for creating and executing sound,profit-driven corporate strategy,understanding strategic options,implementing plans and measuring performance。

How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing,and managing market-defining, growth-driving strategies。 Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do to:

Define your businesses * Understand your opportunities and threats * Set feasible goals and objectives * Create the strategies to achieve your objectives * Identify and set priorities * Write your business plan * Communicate the strategy and obtain commitment * Integrate across functions * Monitor results,evaluate,and react

Successful corporate strategy must be strong enough to meet the needs of the marketplace,yet flexible enough to quickly adapt when that marketplace changes。How to Plan and Execute Strategy outlines a field-proven framework you can follow to design and implement such a strategy and strengthen your organization’s competitive advantage while ensuring buy-in and implementation by every worker, at every level。


书籍目录:

Planning and executing strategy

Manage strategically

Follow the logic

Assess your readiness

Plan to plan

Define your businesses

Assess your situation

Understand your model

Know your market

Assess the terrain

Understand opportunities and threats

Set feasible goals

Strategize for goals

Set priorities

Pursue your purpose

Follow your mission

Write the business plan

Write the annual plan

Get the right people

Obtain commitment

Align with strategy

Work across functions

Execute with discipline

Monitor and improve

Learn, change, and institutionalize


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How to Plan and Execute Strategy walks professionals through 24 essential steps for creating and executing sound, profit-driven corporate strategy, understanding strategic options, implementing plans and measuring performance.


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