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Personal, relevant, meaningful, and provocative are words faculty and students have used to describe Social Psychology. Franzoi takes the theory and research of social psychology and presents it in a way that students will find insightful, rewarding, relevant, and thought provoking. The analysis of evolutionary and sociocultural forces continues to be highlighted throughout the text, promoting both debate and recognition of common ground between these two perspectives and encouraging students to develop critical thinking skills through the examination of current controversies. This edition also features the introduction of the self as a theme to give students a meaningful context for exploring the key concepts of social psychology.

作者简介：Stephen L. Franzoi is Professor of Psychology at Marquette University in Milwaukee, Wisconsin. He received his B.S. in both psychology and sociology from Western Michigan University and his Ph.D. from the University of California at Davis. He also worked as a postdoctoral fellow in the NIMH-sponsored Self Program at Indiana University and served as the assistant editor of Social Psychology Quarterly. At Marquette University, Professor Franzoi teaches both undergraduate and graduate courses in social psychology. He is an active researcher in the areas of body esteem and self-awareness, and is currently the associate editor of the journal Social Problems. Over the years, Dr. Franzoi has discussed his research in such media outlets as The New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. Because of his desire to apply social psychological knowledge to real-world problems, Dr. Franzoi regularly provides gender equity and multicultural workshops to schools and organizations, including NAACP-sponsored programs. Stephen and Cheryl Figg are the proud parents of Amelia and Lillian.

PREFACE XV

FOR THE INSTRUCTOR XXV

FOR THE STUDENT XXVII

CHAPTER1 Introducing

　Social

　PsychoIogy

　WHAT IS SOCIAL PSYCHOLOGY?

　 Social Psychology Studies

　 How We Are

　 Influenced by Others

Social Psychology Is More Than Common Sense

　 Social Psychology Is Studied In Both Psychology and Sociology

　 The History of Social Psychology Reveals Its American Roots

　ORGANIZING PRINCIPLES OF EXPLANATION IN SOCIAL PSYCHOLOGY

　 The Self Is Shaped bv——and Shapes--the Social Envi ronment

　 The"Hot"Versus"Cold"Perspectives Permeate Socia

Psychological Theory

Culture Shapes SociaI Behavior

Evolution Shapes UniversaI Patterns of SociaI

Behavior

CHAPTER 2

　Resea rch

　MethodS in

　Social

　PsychoLogy

　CONDUCTING RESEARCH IN SOCIAL PSYCHOLOGY

The Research Process

Involves a Series of Sequential Steps

Description Is the GoaI Of ObservationaI Research

　　CorrelationaI Research Provides lnformation on the

　　Direction and Strength of the Relationship Between Variables

　Experimental Research Can Determine Cause—Effect Relationships

　Meta—anaIysis IS a StatisticaI Procedure Used to

　　Understand the Outcomes of Many Studies

　ETHlCS IN SOCIAL PSYCHOLOGY

All Proposed Social Psychological Studies Must Submit to EthicaI Evaluation

A Recurring Debate Is Whether Social Psychology

Should Be a Va Jue—Free Science

　……

PART ONE Perceiving People and Events

CHAPTER 3 The Self

CHAPTER 4 Self—Presentation and SociaI Perception

CHAPTER 5 SociaI Cognition

PART TWO Evaluating Our Social World

CHAPTER 6 Attitudes

CHAPTER 7 Pe rsuasion

CHAPTER 8 Prejudice and Discrimination

PART THREE Understanding Our Place Within the Group

CHAPTER 9 SocialI nfl uence

CHAPTER 10 G roup Processes

PART FOUR Interacting with Others

CHAPTER 11 I nte rpe rsonaI Attraction

CHAPTER 12 I nti mate Relationships

CHAPTER 13 Agg ression

CHAPTER 14 Prosocial Behavior：Helping Others

Glossary

References

Credits

Name Index

Subject Index

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